WHAT DO YOU MEAN BY THAT?
Is it something that we should think of? Or should we take it as a sales strategy?
What is that one thing which makes a product more appealing for marketing?
Marketing, as a term, refers to the continuous and systematic process of building a strong connection between a business and its market. The term is derived from the word market, which represents the place where buyers and sellers interact, and the suffix “-ing”, which indicates an ongoing activity. This means marketing is not limited to selling or advertising, but begins much earlier in production and continues even after the product reaches the customer.
A clear example of this is Coca-Cola. The company first studies consumer needs, preferences, and lifestyle trends across different regions. Based on this market understanding, it develops various products such as Diet Coke and Coke Zero to satisfy different customer segments. It then decides suitable pricing, uses extensive promotional campaigns to communicate value, and maintains a strong distribution network to ensure availability everywhere. Even after the sale, Coca-Cola continues to focus on customer feedback and brand loyalty.
This continuous involvement with the market explains why the activity is called marketing—the name itself reflects an ongoing effort to identify needs, deliver value, and maintain long-term relationships with customers.
Hope this helps!
Thank You!
